Saturday 9 July 2011

Dandie Fashions

Dandie Fashions opened on 161 King's Road in October 1966. It was a brainchild of two young entrepreneurs - John Crittle (an Australian, former employee of Michael Rainey in Hung on You) and Tara Browne (an heir to the Guinness fortune) who wanted their boutique to be a retail outlet for their new tailoring business Foster and Tara. Unfortunately, in December 1966, Tara Browne died in a car crash (he was on his way to discuss designs for a shop front with graphic artist David Vaughn). His share of the business was bought by Crittle.

Alan Holston - manager of Dandie Fashions modelling a double-breasted jacket from his boutique, 1967

John Crittle and his wife Andrea, 1968

Dandie Fashions photoshoot circa 1967

Outside Dandie Fashions circa 1967

Crittle, in his policy was essentially copying Hung on You - from Art Nouveau designs for the shop front to clothes themselves - silk frilled shirts, velvet suits in every possible colour and double - breasted jackets. Nevertheless, shop proved a quick success and soon its clients included Brian Jones, David Bowie and Jimi Hendrix. Brian Jones became so friendly with John Crittle, that he had lent him his chauffeur Brian Palastanga and limousine when Crittle was on his way to the court after the drug bust on Dandie Fashions in May 1967.

Brian Jones wearing a jacket from Dandie Fashions. London Palladium, 23.01.1967

 The Who's Roger Daltrey wearing a jacket from Dandie Fashions

Beatles were also customers at Dandie Fashions, and , seeking an investment opportunity, they bought the shop in May 1968 and transformed it into Apple Tailoring - part of their ill-fated, badly ran Apple Enterprise. John Crittle was employed as a director; however his skillful management could not save the boutique from quick bankruptcy in the late 1968. Crittle returned to Australia where he died in 2000.  He is now also remembered for being a father of a ballet star Darcy Bussell - his child with Andrea.

 Dandie Fashions jacket from 1967. It was sold by Kerry Taylor auction house in March 2010 for an undisclosed price.

Dandie Fashions suit, also sold on auction by Kerry Taylor house in 2010.


Floral Jacket from Dandie Fashions worn by Jimi Hendrix in 1967.

Floral jacket from Dandie Fashions worn by Jimi Hendrix circa 1967. It was displayed in 2010 during Jimi Hendrix exhibition in Handel House, London.

Status Quo's drummer John Coghlan (far left) also had one.. (1967)

So did this gentleman photographed in Apple boutique in 1968

Jacket with a mandarin collar from Dandie Fashions worn by Paul McCartney in 1967.

Paul McCartney's order receipt for the jacket.

Freddie Hornick (owner of Granny Takes a Trip) and Alan Holston outside Dandie Fashions,  1967

The Revolution That Nearly Failed - an article in December 1967 issue of Town magazine. The photo depicts a group of young men sporting peacock style outside Dandie Fashions.

Dandie Fashions after re-launch as Apple Tailoring, 1968

 Inside Apple Tailoring, 1968

Apple Tailoring, 1968

 John Crittle with John Lennon outside Apple Tailoring, 1968

Edited to note - since I originally posted this, a lot more information on Dandie Fashions came into daylight - please read great article by Peter Feely, who did very thorough research and extensively interviewed Alan Holston.  (2015)  

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